Understanding the importance

Why promoting your community matters

Launching your Self+ community is a monumental accomplishment. After successful warmup and presale phases, you've garnered an eager and engaged audience. However, the work doesn't stop here. To keep your community thriving and your income growing, continuous promotion is essential.

Before we discuss the importance of continuous promotion, let's zoom in on something tangible and important — not everyone will subscribe to your community straight away. Sure, your core audience is ready to consume whatever you serve up, and some will subscribe instantly, but many will take their time. Some might lack funds at the announcement, others might doubt if the venture will take off, and some may need to understand the community buzz before subscribing. And of course, new folks pop up on your social media who are yet to discover your community. Keep that in mind to not get discouraged as you're starting your promotion efforts.

So, why exactly does promotion matter so much?

Reason 1: Sustaining member engagement 🎯

Promotion isn't just about gaining new members; it's crucial for maintaining the interest and involvement of existing members. Frequent updates about your community, sharing success stories, and teasers for upcoming content can keep members eagerly anticipating what's next.

For instance, sharing a teaser of an upcoming mindfulness webinar can reignite the spark in existing members, maintaining their commitment.

Discover even more tips on sustaining member engagement in the Leading your community section.

Reason 2: Attracting new members 🚀

Your Self+ community is a treasure chest of value waiting to be unlocked by many more. Consistent promotion helps cast your net wider, catching potential new members and increasing your reach.

A guest appearance on a popular wellness podcast, for example, can provide your community with a fantastic spotlight, boosting sign-ups.

Reason 3: Building a community culture 🌐

Promotion serves as a chisel that helps shape your community's culture. Whether it's celebrating member achievements, recognizing participation, or creating community rituals like monthly wellness challenges, these efforts foster a sense of belonging. This sense of camaraderie turns your community into a vibrant, supportive space that members can't help but rave about.

Reason 4: Enhancing revenue streams 💰

Engaged members translate to more income. By continually providing valuable content and experiences, promoting your community will attract members who are ready to invest in your offerings. What's more, a thriving community can unlock additional opportunities like partnerships and sponsorships. Ka-ching!

Reason 5: Longevity and growth 🌳

Ongoing promotion is the watering can that ensures your community continues to blossom. It's about creating a sustainable cycle of attracting new members, retaining the old, and consistently providing value. This healthy cycle leads to steady growth, transforming your community from a seedling of an idea into a thriving digital forest.

In essence, continuous promotion of your Self+ community is vital in maintaining its heartbeat. It not only fuels growth and revenue but also ensures that the community remains an exciting and fulfilling space for your members. As you prepare for this next phase, remember that your passion and commitment are the backbone of your community. Here's to growth and beyond!