Define your community's purpose

Easy steps to get you started

Now that you've got your community space up and running, it's time for the fun part. Let's dig a little deeper and think about what your community is all about. No stress — we're here to help make this simple and fun.

The main idea behind your community guides everything you do and creates a special bond with your members.

Here's how to figure it out:

Step 1: Follow your passion 🤩

First, ask yourself — what gets you excited? What are you really good at? How can you share that with your followers in a way that they'll love? The magic happens when these elements come together.

For example, maybe you're a yoga instructor who loves promoting mental health. Your community could focus on using yoga, meditation, and breathing exercises to enhance mindfulness.

Step 2: Choose your core values ⚡️

What matters most to you and your community? These important values shape the spirit of your community and set the tone for how your members interact.

Say your community is all about healthy eating. Your core values might be mindfulness, balance, and using ethically-sourced ingredients.

Step 3: Think of a catchy tagline ✍️

Boil down what your community is all about into a short, punchy tagline. Make it simple, clear, and inspiring. Feel free to use the suggested pre-set tagline as a starting point, or infuse it with your personal touch to reflect your unique style.

For example: "Nourishing Mind & Body: Your place to boost mental wellbeing with mindful yoga."

Step 4: Picture the positive outcome 🌱

Imagine how being part of your community will make your members' lives better. What will they gain from being part of the group?

If you're building a community all about sleep health, picture your members learning new relaxation techniques, getting better sleep, and waking up feeling refreshed.

Remember, figuring out your community's main purpose should be a fun and exciting journey, not a chore. It should feel true to you, flexible, and always align with your vision. As your community grows, you can tweak its purpose to better match your members' needs.